Irrespective of what type of e-commerce business you are running, you must ensure that your website drives a tremendous amount of traffic. If you wish to achieve a niche in your industry and sustain consistent success, you need to concentrate on generating more and more traffic and also, put in your best efforts to boost it.
Instagram is certainly a visually appealing and truly fascinating social media platform. Thanks to its attractive visual design, Instagram has managed to provide a robust platform for models, photographers, fashion designers, and fitness entrepreneurs. It has proved to be a boon to the highly-talented community of creative people. Instagram today is the best platform and the most powerful selling tool for online businesses. Here are some of the most important reasons for Instagram’s popularity in the e-commerce world.
The Amazing ‘Shop Now’ Button
Instagram has successfully added the most convenient ‘Shop Now’ button where brands are able to link checkout carts displayed in posts. Now customers simply need to click on a product’s photo and buy it. This is a terrific leap forward. Over 84 percent of the smartphone users in the United States could be browsing, researching, or even comparing products using a mobile app or web browser. There could be nothing more phenomenal than linking products while they come in the form of lifestyle photography and in high-resolution.
Selling products could take a whole lot of time as it involves a lot of hard work and diligence for a customer to be convinced and to gain adequate trust in your brand. According to a social media guru; content is king, however, context is God. The most critical factor in selling would be none other than context. This would help in boosting followers for Instagram.
In social media previously, the context was something that was missing. But with the introduction of Instagram Stories that scenario has undergone a dramatic change. Today, Instagram has the same intimacy, authority, and authenticity that are given by Snapchat to its users. Thanks to Instagram Stories, now Instagrammers are successfully connecting with their audiences more effectively and on a much intimate and deeper level.
As per the latest marketing trends, influencer marketing is gaining momentum by the day. As far as, influencer marketing is concerned, the greatest obstacle is actually driving direct traffic and getting conversions for all those brands that are actually paying for it. Brand awareness is important but the real yardstick of success would be conversions. Thanks to the incorporation of Instagram Stories now brands would be able to accurately measure conversions easily unlike the past. Influencers could effectively tag the brand in their Instagram Stories and link up the specific products that they desire to sell.
Instagram is a wholly visual platform. It is definitely clutter-free. There are just 87 characters for you to read before you can see the ‘Read More’ option popping up in the caption. There is no over-explaining and no going overboard in this context. It is very much dependent on the user for interpreting the visually appealing content. You must turn to Instagram for your e-commerce business success and profitability.