The explosive potential of Virtual Reality or VR for the mobile app landscape is yet to be realised. Though VR gaming has already been commonplace and several brands released VR headgears for an immersive experience, the technology has not become mainstream yet. It hasn’t been utilised to its full potential for multiple industry niches yet. In 2019, we can expect more companies and brands to opt for VR based applications to deliver a more immersive and engaging experience to their audience.
In fact, VR can well be the biggest trendsetter for mobile apps in 2019. If you think, it is just fanciful thinking without any real basis, and the following post will explain the key ways VR is going to shape mobile app development in 2019 and beyond.
VR is no longer a mere plaything
For years since its emergence, VR was mainly a technology that inspired game developers to deliver a never-before immersive gaming experience. But now, VR has emerged in its new avatar of a credible medium to transport the viewers to an immersive simulated reality. VR now can help mobile app developers build a highly interactive, visually overwhelming and engaging application for diverse business niches.
VR is already into the classrooms, and learning environments and VR is already being used for healthcare and retail. So, VR is increasingly being viewed as a great medium to engage the audience and convert business rather than merely a technology devised for entertainment and casual gaming.
The role of VR for solving problems pertaining to our daily life situations and various environments will be taken more seriously in 2019 and years beyond. VR is already being used for creating immersive training environment focused on hands-on learning experience. VR is already used by few healthcare applications to evaluate the condition of a diseased body part in minute details. All these make VR the technology for solving problems in real life and everyday environment.
VR has already got an exposure across social media platforms, and it will continue to have a bigger presence through larger VR user communities. Oculus has already created a large social community that allows people to enjoy personalised communication in an immersive way. In 2019 and through the years that would follow, we can expect VR communities to get stronger creating more scope of VR apps to penetrate across diverse niches. Certain, the multi-billion dollar purchase of Oculus by Facebook make a landmark moment for the VR to evolve into social media space.
Can mobile app development companies transform the VR landscape? If yes, how?
Apart from the exposure that VR enjoyed over the years through VR headgears and VR-capable gaming consoles, the technology also made appealing presence through the immersive mobile gaming experience. But until now, the scope remained limited to most gaming apps. In 2019, VR can be looked at from a broader perspective of mobile app development. Just as VR transformed the gaming experience, can mobile app development transform the VR landscape and push for more innovations? While it is too early to come to a conclusion, there are certain ways developers can significantly contribute to VR apps.
In the recent past, we have seen how mobile app development companies can improve the way virtual reality is used for a variety of apps. These innovative ways of utilizing VR for mobile app user experience can broaden the scope of VR as a technology.
Let us explain some of the ways VR can break the stereotype to deliver unmatched user experience.
Fully immersive user experience
Whether the user does shopping or booking on his mobile screen, he likes the experience to be as effortless as possible. The users should be engaged through the interactions without anything holding them back. Such immersive experience is only possible when the use of VR creates a better simulation almost offering the look and feel of a real-life environment.
For example, in a mobile commerce app VR can deliver the store-like appearance of products along with 3D effects and can give buyers the exact look and feel of the products. This obviously results in better sales, more business conversion and more revenue for the business.
The biggest critical aspect of a VR app is the smooth performance without any glitches whatsoever. Just because VR actually creates a simulated reality, smooth running of the app is crucial. If the animation lags in loading, the whole immersive effect of the same are lost. Slow loading time, obstructions in the middle and failing to respond to user inputs are some of the common issues faced by such applications. Seamless and smooth operation allowing easy inputs and interactions is crucial for any VR app to perform to the optimum user satisfaction.
Use of VR apps for tracking
The ultimate usefulness for VR apps is the tracking and monitoring of user activities. When the user interacts through a VR app, the user inputs, movements and gestures can be tracked through the sensors of the mobile devices. This constitutes valuable information for generating further insights into the usability and the application. As granular-level user data is continuously getting important for delivering useful consumer insights, in the years to come, we can see an upsurge of VR apps with tracking and monitoring feature.
Virtual Reality or VR will continue to play a significant role in the mobile app development space in the years to come. Just like the previous few years, VR will continue to appear more significant and more definitive for mobile app development in 2019 as well.