Websites are the backbone of your digital footprint. The credibility it offers is unmatchable. Every business out there needs to have a high-functioning website that has good traffic and engagement rate. If you can nail your website, your business is well on its way to success. Here are some mind-blowing facts about websites:
- A user takes only 0.52 seconds to judge your website. If they don’t like the design or don’t find the relevant thing, they will move on to other sites.
- 57% of users agree that they don’t do business with a brand whose website doesn’t work properly on mobile.
- 38% of the customers stop engaging with a website if their content or layout is not up to the mark.
- If a website takes more than 2 seconds to load, 47% of users will abandon it.
- Retailers lose around $2.6 billion in sales due to websites that load slowly.
These statistics show that just having a website is not important. All businesses have that, but what makes you successful is having a website that loads quickly, appeals to people, and makes them comfortable. Designing alone cannot help with that. SEO or search engine optimization is imperative if you want to impress the audience as well as get traffic and leads to your website.
If you are starting on your website just now, it is best to know the ins and outs of SEO. It will ensure that your site works smoothly, and you won’t have to worry about fixing it down the line. Keep in mind that SEO is a long and continuous process. So, be patient, but keep working it from the start for the best results. Here are some tips for you to start your website on the right note.
#1. Use quality content
A survey shows that Google uses high-quality content and link building as the factors to rank a website. So, if you are aiming for a place in the first five search results on page one, you need to up to your content game. Long content is best for SEO purposes. But even if you are writing a short article, make sure it is organic, well researched, and has a personality. Don’t write a blog or article or web content that provides no information to the user.
Also, keeping in mind SEO, you need to use target keywords in your content. Use them strategically like placing them in H1 or H4, but never overdo them. That is a red flag for Google and other search engines.
Moreover, spend a good time figuring out the right headline for your content. 36% of SEO experts believe that headline is a key element SEO wise.
#2. Keywords research and placing is important
You have tons of content ideas planned, that is great. But don’t start working on them before you know the right keywords. You need to research and look for words that the customers use to search for your products or related ones. This way, you can add them organically in your content, and get better traffic and ranking.
To get the right keyword, ask yourself:
- What is the page you are working on? Is it a self-help guide for the user, or is it about selling a product or service? It is easier to find the keyword when you know what information you will add and what the topic is.
- Also, figure out what is the intent behind creating the page? Is the purpose is to sell a product/service or provide information or both?
When you answer to all this, use a tool for finding the right keywords. When you have that, divide it into place, product, price, and so on. Include all of these in your content for the best results.
When it comes to crafting your content, don’t forget about visuals. Using videos, images, infographics, and so on is crucial as they are part of the content as well. Images garner a return of 22% of search queries on the search giant Google. They have their own SEO rules, so use the Alt tag for your images, and use keywords in their description.
Also, make sure that your images or infographic are high-quality. The latter can make your content go viral. So, use a tool like Canva to create images so that their quality is way above the standards.
#4. Keep an eye on the technical side too
The technical setup is essential to measure whether your SEO tactics are working or not. If they are not, you need to kick it up a notch, and you can do only if you are monitoring its effectiveness.
GA is free to use. It helps you monitor your visitor’s behavior and do something about it. It can provide you with details like the time consumers are spending on your website, the most popular pages, and more.
Google search console
It is a webmaster tool; there is one from Bing as well. Have them both setup as they help you figure out tons of things like:
- Who is linking with your content?
- Which terms are sending a visitor to your site?
- What problems does your site have if any?
For people with a WordPress website, it is crucial to install an SEO plugin. It takes care of all the needs a website has in regards to Search Engine Optimization.
If you want to direct more traffic to your website, having a social media presence and a blog is important. Social media can inform people about your website, offers, new product launch, and so on in an appealing manner. It brings tons of referral traffic for your site.
Also, having a blog that informs people and has top content can make people stay on your website longer. That is great because Google will rank your page higher if people spend more time on your page.
One way to ensure that is to write fresh content and post them often. Make a schedule and stick to it.
These five SEO tactics are not all, there are more. But they will help you start on this amazing journey. Also, SEO trends keep changing, so keep an eye out on it.