Most business owners or webmasters expect to grow their web traffic, but most don’t understand they might not have the quick necessity to grow their traffic. I’ve mentioned this many times throughout my writing elsewhere, but web marketing comes down to these two elements:
Traffic to Landing Pages, and second, Conversion Rate.
When you have an efficient landing page and a dominant web presence, it should be easy for you to generate queries automatically and timely. If you are generating 600 website visitors each month, you should be getting 18-30 leads from your website monthly. Conversions are the website visitors that become your leads or customers.
If your website’s conversion ratio is low, let’s say 1 to 2 percent, more traffic would result in a waste of money, resources, and time. Experts like DRC Web Design recommend focusing on getting your success ratio (conversion) to around 5 percent. So, for every 600 website visitors, your website should generate you 30 leads per month.
Most webmasters don’t have a traffic problem, but the conversion ratio tends to be their primary concern.
4 Proven Ways to Increase Your Conversion Rate
Basically, it is easier to exponentially increase your conversion rate than you expect. It’s even easier than making your traffic double. There are many CRO optimization techniques to be considered, but I’ll cover on the basics. Added Bytes did publish an excellent post about this earlier – Nine awesome ways to dramatically boost your conversion on a shoestring budget.
Here are 4 proven ways to increase your website’s conversion rate:
- Communicate Your USP – You only have a few seconds to grab the users’ attention. A strong USP can build instant trust and keep them on the site longer.
- Simplify your home page – What benefits does your product or service offer? What is the outcome when using your product or service? Explain the benefits you provide, not the features.
Most small and medium-sized businesses attempt the mistake of talking about themselves on the index page of their website. Your index page should simply be neat and clean. Polish it as an entrance to the rest of your website. If it’s about the people navigating them intelligently, chances are they will stay on your pages longer.
- Embrace Videos – We can take the example of Dropbox. They used video on their entrance page to increase conversions over 10 percent.
- Set up a sales funnel – Are you expecting for the sales too early? That’s a very common way to kill the early momentum you may achieve. You need to put it straight – some visitors aren’t just ready to purchase, but they might only be in the research phase about your products. You should rather tend to offer a piece of helpful guide or videos in exchange for their subscription. It can easily be automated and is a very effective way to grow your business.
Always Be Testing
This applies to all segments in your online marketing campaign. You can’t tweak anything to improve campaign what you haven’t measured. Take the guidance of Google Analytics insights to track the performance of the website. Google Analytics training videos will make you friendly with A/B Testing.
An online trainer recently launched a training course to guide users about increasing leads up to 300 percent.
He tested two different landing pages (with slight variations) for this course page.
Landing Page A – Converting at 8%
Landing Page B – Converting at 17%
The only variation in the two versions of that course page was the headings employed. Those two headings made an astonishing increase of 153% in subscription leads.
Isn’t it exciting? You do not need to spend a single penny to run these tests. Just tweaking something to get visitors’ focus on CTA actions!
As you can see, boosting your conversion rate on your website can be a very simple way to increase your sales leads. There are many pieces of software on the market like Optimizely, Visual Website Optimizer, and Wingify.
Don’t be surprised if you increase your website leads by a factor of 3, 4 or even 10 by testing your pages. It’s so simple to do and the fastest way to increase the revenue your website generates.