In today’s advertising world, leaflet Distribution has emerged as one of the best marketing, or you can say advertising strategies. Here, leaflets are distributed to the customers directly or can be put through their door. Within one or two hours you can get a call from them to perform the services that you are offering.
However to get the desired result you need to develop a perfect distribution. There are different aspects that you need to consider for effective distribution. However, two major aspects can influence the leaflet distribution. These are leaflet design and distribution methods.
- 1 Leaflet designing
- 2 Effective marketing is copywriting
- 3 There should the call to action part
- 4 Leaflet layout design
- 5 Leaflet distribution methods
The success of the leaflet majorly depends on the design of the leaflets. The leaflet should have all the elements which can attract the interest of the customer. You can write a few lines and can develop your text. But if you don’t have enough knowledge about that you miss a lot of major factors. Here are some factors that you can consider to develop perfect leaflets:
Effective marketing is copywriting
- It is important to plan a perfect approach which can help in establishing the target audience and the workable tone.
- Split the copy into different parts. That will make it easy to write and read.
- While writing for the leaflets make sure to write more about the advantages, specifications, and characteristics of the products and services.
- Keep those points direct and clear which make your business different from others.
- Remember to insert some testimonial and names of your satisfied customer.
- Address the customers directly. Don’t use indirect words.
- Don’t forget to add the business contact information like address, email, and phone numbers.
- Define the customer’s need by asking some questions.
- You can offer some special discounts and deals to develop the factor of reliability.
- Prevent jargon.
There should the call to action part
Call to the action part of the leaflets motivates the customers to move to the next step. A leaflet is an effective form for advertising promotions or sales. It must have the quality to drive the customers to the action like motivate them to visit the website or store. For better result, you can offer some gifts, discounts and more for the limited time. Mention that information.
Leaflet layout design
If you still think that simple black and white design is enough for the leaflet, then this is wrong. There must be some unique and attractive design integrated into the leaflet. Be simple in the leaflet designs but keep it professional. For better design, you need advanced editing software to develop the perfect design combined with images and text.
You can use common software like Photoshop, Publisher, PowerPoint and more. Besides, you can use some other software such as InDesign, Quark Xpress, Corel Draw and more. You can take help of leaflet distribution services which can design attractive leaflets for you. Two things that you should keep in your mind, i.e. consistency and simplicity.
To keep it simple but professional, add simple fonts, keep a balance between the elements, give importance to the heading and add relevant images. Remember to provide the contact information. Images should not be avoided as images are more powerful than words. These are powerful tools but remember not to fill the entire leaflets with pictures. Maintain a perfect balance between pictures and letters. The picture must be relevant to the text.
Leaflet distribution methods
Another factor that is important to develop an eye catchy leaflet distribution is the methods of leaflet distribution. After a perfect design, you need to distribute them to the targeted customers. However, the distribution method can be influenced by some factors like the budget, targeted response rate, and the area. Here are some methods that you can choose for you leaflets distribution:
Singular leaflet distribution:
Here the single leaflet is delivered separately without attaching any other leaflets. That’s why it is treated as one of the best forms of direct marketing. Through this, you can generate high traffic rates and can drive targeted campaign to specific demographics. In this form of leaflet distribution, you will get a higher response rate than the other direct mail strategies.
If you are looking for cost-effective leaflet distribution, you can choose this method of leaflet distribution. In this method, three to four non-competing leaflets will be delivered together. This is usually targeted to post code levels and can generate an excellent return on your investment. But the major drawback of this method is the response rate will be lower than a singular distribution.
Targeted leaflet distribution:
It is a targeted form of leaflet distribution. It is done by using the using social-economic information of the specific consumers in any area. This helps in generating a good result, but it takes more time to distribute the leaflets. The reason behind this is leaflets being targeted to specific types of location. However, there are only few leaflet distribution companies who offer this kind of service. When you want to test the products or service in a particular area, you can choose this method.
Leaflet distribution with newspaper and magazines:
If you are looking for a reliable method for leaflet distribution, you can go with this. If you think why it is reliable, then here the leaflet will be distributed through an existing network. This method is very cost effective than the shared or singular distribution. But, there are some drawbacks to this method.
Here, you are depending on the areas where the newspapers are being delivered. Besides, some customers don’t read newspapers. Sometimes, users may not get the leaflets as they come inserted inside the newspapers. But, this can sometimes generate the required results.
Most of the business houses think that if there is not enough budget for the large marketing, it will be better to go with cheap leaflet distribution without caring about the result. But the fact is, if you are running a small business, it’s time to give your best to promote your brand and products. That’s why plan the leaflet distribution wisely and execute it properly to get the best result from it. Keep those factors in mind and develop a perfect leaflet distribution.
Kathrine L Horton is a professional blogger at Dor2Dor which is a UK based Company which provides best door to door leaflet delivery at reasonable cost. Katherine has 5 years of experience in writing and she loves to share the unique and useful information about leaflets with the readers. Follow her company on Facebook